Lyft Hires Brian Irving As Chief Marketing Officer

Mar 21, 2024•over 1 year ago

Position

Chief Marketing Officer

Company

Lyft

Brian Irving

Lyft announces the hiring of industry veteran Brian Irving as its new Chief Marketing Officer, replacing Felipe Avila.

Company Information

Company

Lyft

About

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Medium Activity

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months