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Loyyo Appoints Paul Arts As Chief Executive Officer

Apr 01, 20254 months ago

Position

Chief Executive Officer

Company

Loyyo

Paul Arts
BredaCrmSoftwareAnalytics

Description

Loyyo announced the appointment of Paul Arts as CEO effective January 1, 2025. Founder Wouter Meeuwisse will take on the role of Chief Product Officer, focusing on product innovation and partnerships.

Company Information

Company

Loyyo

Location

Breda, North Brabant, Netherlands

About

Loyyo is a Netherlands-based company specializing in payment-linked loyalty solutions. Founded in 2019, Loyyo focuses on improving customer loyalty and data engagement for retailers. Their software connects transaction data with customer profiles, offering insights into Customer Lifetime Value (CLV) and purchasing behaviors. Loyyo enables businesses to reward customers without relying on traditional loyalty cards or apps.

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