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Liv Tech Appoints Tracy Kim As Chief Marketing Officer and Natalie Shipley As Chief Revenue Officer

PRIVATEMar 12, 2026•2 months ago

Position

Chief Revenue Officer

Company

LivTech

Natalie Shipley
KnoxvilleInformation TechnologyHealth Care

Description

LivTech has expanded its senior leadership team by appointing Tracy Kim as Chief Marketing Officer and Natalie Shipley as Chief Revenue Officer. This move reflects LivTech's transition into a formidable player in the healthcare technology sector.

Company Information

Company

LivTech

Location

Knoxville, Tennessee, United States

About

LivTech is a leading provider of comprehensive healthcare tech solutions specifically designed for long-term care. The company is focused on transitioning from a high-growth startup to a dominant force in the healthcare technology space. LivTech builds technology that supports meaningful outcomes for providers and residents.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, FundzIQ™ for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.