Position
Chief Marketing Officer
Company
The Joint Corp
Description
The Joint Corp. , the nation's largest provider of chiropractic care through The Joint Chiropractic® network, announces the hiring of Lori Abou Habib, as its new Chief Marketing Officer. Reporting directly to Peter D
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months