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Imaginuity Names Matt Sommer As Chief Technology Officer

Apr 02, 2024•over 1 year ago

Position

Chief Technology Officer

Company

Imaginuity

Matt Sommer

Description

Imaginuity has named Matt Sommer as its Chief Technology Officer. Sommer, an experienced executive and technologist, has spent 25 years in every aspect of managing and growing organizations, including fostering innovation, pioneering and evangelizing product vision, and leveraging data and analytics.

Company Information

Company

Imaginuity

About

Imaginuity®, is reimagining marketing for the connected age by efficiently connecting touchpoints to make sure the right message reaches the right audience on the right channel at the right time.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months