Lew Echlin Appointed As Chief Growth Officer At I Frog Marketing Solutions
Oct 11, 2024•10 months ago
Position
Chief Growth Officer
Company
iFrog Marketing Solutions
Description
iFrog Marketing Solutions has appointed Lew Echlin as the Chief Growth Officer ('CGO') to continue its growth trajectory. Lew will leverage and add to iFrog's highly-effective and collaborative approach, processes, people, and technologies to accelerate the growth and adoption of iFrog as THE agency of choice among Dealerships, Dealer Groups, Dealer Advertising Associations, and OEMs for proven, efficient, and powerfully-effective retail marketing and sales promotion.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months