Position
Chief Creative Officer
Company
Dieste
Description
Dieste has appointed Abe Garcia as its new Chief Creative Officer (CCO), effective February 1st. Garcia will lead the creative vision, oversee all creative development, and drive new business creative efforts.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months