Multi Awarded Ben Coulson Joins Dentsu Creative As Chief Creative Officer for Australia + Nz – Campaign Brief Nz
Sep 25, 2023•about 2 years ago
Company
Dentsu Creative
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months