Position
Chief Commercial Officer
Company
CP Direct
Description
Austin Waterman, with a wealth of experience in the direct marketing industry, joins CP Direct as the Chief Commercial Officer. His appointment is expected to drive CP Direct toward even greater success, leveraging his strong leadership qualities and dedication to delivering superior results.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months