Collective Audience Appoints Technology Visionary, Investor, and Executive Leader, Peter Bordes, As Chief Executive Officer
Dec 11, 2023•over 1 year ago
Company
Collective Audience
Description
Collective Audience, Inc. , a leading innovator of audience based performance advertising and media solutions, has appointed Peter Bordes as chief executive officer, succeeding Brent Suen who will continue to serve on the board of directors.
Executive Insights
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