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Casper Expands Executive Leadership Team

Jul 25, 2023about 2 years ago

Company

Casper

New YorkRetail

Description

Casper Sleep today announced the addition of two seasoned industry veterans to its team, Brad Bailey as Chief Sales Officer and Jeff Willard as Chief Growth and Marketing Officer. With their combined expertise, Bailey and Willard are poised to lead the company to new heights by identifying new growth opportunities, fostering strategic partnerships, and optimizing operational efficiency. Their appointment further underscores Casper's commitment to delivering product excellence and maintaining its position as a leader in the sleep industry.

Company Information

Company

Casper

Location

New York, United States

About

Casper believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months