Company
Casper
Description
Casper Sleep today announced the addition of two seasoned industry veterans to its team, Brad Bailey as Chief Sales Officer and Jeff Willard as Chief Growth and Marketing Officer. With their combined expertise, Bailey and Willard are poised to lead the company to new heights by identifying new growth opportunities, fostering strategic partnerships, and optimizing operational efficiency. Their appointment further underscores Casper's commitment to delivering product excellence and maintaining its position as a leader in the sleep industry.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months