Carson Group Hires Jen Abboud Smith To Head Firm's Customer Acquisition Strategy
May 04, 2023•about 2 years ago
Position
Vice President of Marketing
Company
Carson Group
Description
Carson Group, one of the fastest-growing financial services firms in the country, announced that Jen Abboud-Smith has joined the firm as senior vice president of client acquisition. In this role, she will be responsible for driving Carson Group's lead generation and consumer marketing efforts.","As head of Carson's consumer marketing team, Abboud-Smith will oversee the strategic leadership, long-term direction for lead generation, Carson Wealth's marketing efforts, and help drive growth for the firm.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months