Position
Chief Revenue Officer
Company
Button
Description
Lauren Newman joins Button as Chief Revenue Officer (CRO) to drive revenue growth and expansion. She will be responsible for overseeing revenue-generating initiatives and strengthening key partnerships at Button. Newman brings extensive experience in commerce, retail media, and affiliate marketing from her previous positions at Red Ventures, Time Inc., and Skimlinks.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months