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Arjoon Bose Appointed Chief Marketing and Digital Officer for Bel Group

Jun 24, 2024•about 1 year ago

Position

Chief Marketing And Digital Officer

Company

Bel Group

Arjoon Bose
SuresnesFood and Beverage

Description

Arjoon Bose has been appointed as the Chief Marketing and Digital Officer for Bel Group within the Growth Leadership team, led by Béatrice de Noray, Group Chief Growth Officer. He will be responsible for developing and deploying global marketing and digital strategies across its full portfolio, to strengthen Bel’s approach with a mandate to drive growth through meaningful brand building with consumer centricity.

Company Information

Company

Bel Group

Location

Suresnes, Ile De France, France

About

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Company News

(10 articles)
Tue, 11 Apr 2023 07:00:00 GMT

Bel and Climax Foods, Inc. Announce Partnership to Innovate Cutting-edge Plant-Based Cheeses Indistinguishable from Dairy Cheeses, Powered by AI - PR Newswire

Fri, 10 Jan 2025 08:00:00 GMT

Bel promotes David Brandman to MD to lead its UK business - The Grocer

Tue, 11 Jun 2024 07:00:00 GMT

Unilever sells Boursin to Le Groupe Bel - DairyReporter.com

Tue, 15 Nov 2022 08:00:00 GMT

Bel Group and Standing Ovation form a strategic partnership to meet the challenge of proteins for the future - PR Newswire

Thu, 13 May 2021 07:00:00 GMT

Changes in governance at Bel Group - DairyReporter.com

Wed, 25 Oct 2023 07:00:00 GMT

The Bel Group appoints Alamjit Singh Sekhon to Lead South East Asia Market Expansion - MediaBrief

Sun, 12 Aug 2018 20:39:02 GMT

AkzoNobel - AkzoNobel

Wed, 21 Oct 2020 07:00:00 GMT

Bel Vietnam, Lactalis Group, Fonterra Brands: The race to dominate the cheese market in Vietnam - VIRAC

Thu, 26 Oct 2023 07:00:00 GMT

Babybel celebrates 100 years of Disney - Food & Beverage Industry News

Mon, 22 Mar 2021 07:00:00 GMT

Lactalis set to buy Leerdammer cheese from Bel - DairyReporter.com

FundzWatch™ Score

84
Medium Activity

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months