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Arjoon Bose Appointed Chief Marketing and Digital Officer for Bel Group

PRIVATEJun 24, 2024•almost 2 years ago

Position

Chief Marketing And Digital Officer

Company

Bel Group

Arjoon Bose
SuresnesFood and Beverage

Description

Arjoon Bose has been appointed as the Chief Marketing and Digital Officer for Bel Group within the Growth Leadership team, led by Béatrice de Noray, Group Chief Growth Officer. He will be responsible for developing and deploying global marketing and digital strategies across its full portfolio, to strengthen Bel’s approach with a mandate to drive growth through meaningful brand building with consumer centricity.

Company Information

Company

Bel Group

Location

Suresnes, Ile De France, France

About

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
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