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Avid Appoints Wellford Dillard As Chief Executive Officer (CEO) To Succeed Jeff Rosica

Apr 03, 2024over 1 year ago

Position

Chief Executive Officer

Company

Avid Technology

Wellford Dillard
Burlington

Description

Avid has appointed Wellford Dillard as the organization’s next Chief Executive Officer (CEO) to succeed Jeff Rosica, who will stay with the company in an advisory capacity. Wellford brings over 20 years of experience in the software industry, previously serving as the CEO of Marigold and holding CFO roles at companies such as Opower and GetWellNetwork. The transition is expected to ensure a smooth and successful next phase of growth for Avid.

Company Information

Company

Avid Technology

Location

Burlington, Massachusetts, United States

About

Avid is the maker of the widely used Media Composer editing system and ProTools audio post production tool. It has a continued focus on innovative technology to help its customer base deliver on their creative and business objectives.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months