Position
Chief Marketing Officer
Company
ATG Entertainment
Description
Phil Lloyd has been appointed as the Chief Marketing Officer of ATG Entertainment, where he will oversee consumer facing marketing, CRM, social media, corporate brand, eCommerce, performance marketing, and internal and external communications.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months