Founders Kyle King and George Cultraro II wanted to create a product and a brand that offered more than what was on the market. Consuming traditional, malt-based hard seltzer throughout their time in college, the two, after searching with little luck, decided to build their ideal alternative—an upscale, look good-feel good Tequila seltzer that clocked in at 7% ABV, with zero sugar and zero carbs.