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Soorma Hockey Club Announces Multiple Partnerships for 2024-25 Edition

Dec 28, 2024over 1 year ago

Contract Type

partnership

MumbaiSports

Description

Soorma Hockey Club has unveiled multiple principal and associate partners for the upcoming 2024-25 edition of the Hockey India League (HIL). The partnerships include 8PM Premium Black Packaged Drinking Water, Magic Moments Music Studio, and Rock.It.

Company Information

Company

Jsw Sports

Location

Mumbai, Maharashtra, India

About

JSW Sports is the sports arm of the JSW Group, a $13 billion conglomerate with a presence across India, USA, South America, Europe & Africa. Formed in 2012, the company aims to play a leading role in creating a sporting culture in India by maximising the potential of Indian sports and athletes. JSW Sports owns various assets like Bengaluru FC, Haryana Steelers, Inspire Institute of Sport and Delhi Capitals.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
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Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months