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TNT Sports and CBS Sports to Negotiate NCAA Corporate Champion and Corporate Partner Agreements
Contract Type
partnership
Description
TNT Sports and CBS Sports have secured the exclusive rights to license NCAA marks, tickets, and taglines for commercial promotions related to NCAA championships. They will also have certain exclusive media rights in the Division I Men’s Basketball Championship. Moreover, they will negotiate the NCAA’s corporate champion and corporate partner agreements. The NCAA Corporate Champions and Partners Program, which has been in existence since 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships