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World Rugby and Fanatics Partner to Enhance Global Merchandise Access for Fans

Nov 08, 2024•over 1 year ago

Contract Type

partnership

New YorkInformation Technologyinformation technology & services

Description

World Rugby has entered into an exclusive global retail and merchandising partnership with digital sports platform Fanatics. The partnership aims to make rugby merchandise more accessible to fans worldwide, covering major events and prioritizing environmental sustainability.

Company Information

Company

Fanatics

Location

95 Morton St

New York, New York, United States

About

Fanatics is a leading global digital sports platform connecting over 100 million fans through commerce, collectibles, and betting. Partnering with nearly 900 sports organizations and 2,500 athletes, Fanatics offers licensed gear, trading cards, memorabilia, and an expanding sportsbook. With 2,000+ retail locations, including Lids, and a team of 22,000 employees, Fanatics is dedicated to enhancing the fan experience worldwide.

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Agreement Insights

Based on industry data

Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

Contract momentum indicator

Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months