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AHLA and Cvent Announce Three-Year Partnership

Dec 17, 2024•over 1 year ago

Contract Type

partnership

WashingtonHospitalityLeisureHotelTravel

Description

The American Hotel & Lodging Association (AHLA) and Cvent have announced a three-year partnership. Cvent, as AHLA’s latest silver premier partner, will be the registration technology platform of choice and event registration sponsor for several of AHLA’s signature events. This partnership will also include thought-leadership initiatives to provide critical industry insights, expert event guidance, and innovative technology best practices to AHLA’s members.

Company Information

Company

American Hotel & Lodging Association

Location

Washington, District Of Columbia, United States

About

The American Hotel & Lodging Association (AHLA) is the largest hotel association in America, representing more than 30,000 members from all segments of the industry nationwide – including iconic global brands, 80% of all franchised hotels, and the 16 largest hotel companies in the U.S. AHLA focuses on strategic advocacy, communications support, and workforce development programs to move the industry forward.

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Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months