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Vera Bradley

Roanoke, Indiana, United States · E Commerce, Fashion, Lifestyle

Vera Bradley, Inc. is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. The brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida, both w

Key facts

Headquarters
Roanoke, Indiana, United States
Employees
1,432
Industries
E Commerce, Fashion, Lifestyle
Status
Public (VRA)
Website
verabradley.com
LinkedIn
Company page

Recent activity at Vera Bradley

  • : SEC 8-K (5.02): On July 24, 2026, Vera Bradley, Inc. entered into Executive Severance Plan Agreements with Martin Layding, the Company's Chief Operating and Financial Officer, and Melinda Paraie, the Chief Brand Officer. These agreements outline severance benefits if their employment is terminated under certain conditions, including a lump sum payment equivalent to twelve months of salary, unpaid annual bonuses, coverage for healthcare premiums, and immediate vesting of stock options. If termination occurs within six months prior or 24 months after a Change in Control, an additional six months of salary is provided. The agreements also impose restrictive covenants for the executives post-termination. Additionally, the Company will reimburse Mr. Layding up to $5,000 for legal fees related to the agreement.
  • : SEC 8-K (5.02): On April 24, 2026, Vera Bradley, Inc. announced that long-time board member Carrie Tharp will not stand for re-election at the 2026 Shareholder Meeting. This decision is not a result of any disagreements with the Company regarding its operations or policies. Carrie Tharp has been a member of the Company's Board since 2020 and has played active roles on both the Talent and Compensation Committee and the Audit Committee. The announcement highlights the ongoing changes within the board and may impact upcoming strategic decisions as the company looks to fill the vacated position during its shareholder meeting.
  • : SEC 8-K (1.01): On April 17, 2026, Vera Bradley, Inc. entered into Amendment No. 2 to the Rights Agreement with Equiniti Trust Company, LLC, effectively accelerating the expiration date of the Rights Agreement to April 17, 2026. The Company's Board of Directors concluded that the active Rights Agreement was no longer necessary to safeguard stockholder value. Consequently, all Rights previously distributed will expire on this date. Additionally, the Company has filed Articles of Amendment to its Articles of Incorporation on the same day, which relates to the termination of the Rights Agreement.
  • : SEC 8-K (5.02): On March 12, 2026, Vera Bradley, Inc. appointed Ian Bickley as Chief Executive Officer and Chairman of the Board of Directors, effective immediately. Mr. Bickley, who has been the Executive Chair and Interim CEO since June 2025, has extensive leadership experience, having previously held roles at Crocs and Coach. His employment agreement includes an initial annual base salary of $750,000 and eligibility for a target annual bonus of 100%, with potential maximum earnings of up to 200% of his salary. Additionally, he will receive a $1,500,000 equity grant for the Company's 2027 fiscal year, along with a Sign-On Award vested over three years. The agreement also outlines severance terms if his employment is terminated without cause.
  • : SEC 8-K (5.02): On October 29, 2025, Vera Bradley, Inc. announced the appointment of Melinda Paraie as the Chief Brand Officer, effective November 1, 2025. Ms. Paraie previously served as CEO of Cath Kidston and has extensive experience in brand management and merchandising, notably at Tapestry, Inc. Her annual base salary will be $475,000, and she will participate in the Company’s short-term incentive plan at 65% of her salary. In addition to this, she will receive a Long-Term Incentive Grant valued at $500,000 for Fiscal Year 2027, along with an additional LTI grant of $525,000 and a cash payment of $150,000 upon her employment. This strategic hire is aimed at enhancing the brand's market positioning following challenges and transformations in the retail environment.
  • : SEC 8-K (1.01):
  • : SEC 8-K (1.01): On October 10, 2025, Vera Bradley, Inc. entered into Amendment No. 1 to the Rights Agreement with Equiniti Trust Company, LLC, extending the expiration date from October 11, 2025 to October 11, 2026. This amendment modifies the definition of 'Final Expiration Date' to allow for an additional year of rights under the agreement. The Rights Agreement was originally established on October 11, 2024, and this amendment is significant for shareholders as it potentially alters the terms of their rights. The Company announced this amendment via a press release on the same day, indicating its strategic importance for compliance and adherence to shareholder rights.
  • : SEC 8-K (1.01): On October 10, 2025, Vera Bradley, Inc. entered into Amendment No. 1 to the Rights Agreement with Equiniti Trust Company, which serves as the rights agent. This amendment extends the expiration date of the existing Rights Agreement from October 11, 2025, to October 11, 2026. The change in the definition of 'Final Expiration Date' reflects a strategic decision to prolong the terms of the agreement, which may influence the company's approach to shareholder rights and corporate governance. This move suggests a continued emphasis on maintaining shareholder protection mechanisms.
  • : Vera Bradley Appoints Martin Layding as Chief Financial Officer

Leadership

  • Martin Layding, Chief Financial Officer

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Employee benefit plans

Vera Bradley files 1 employee benefit plan with the U.S. Department of Labor. The next plan year renews in Dec 2026.

Vera Bradley in the news

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About Vera Bradley: questions and answers

What does Vera Bradley do?

Vera Bradley, Inc. is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. The brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida, both w

Where is Vera Bradley headquartered?

Vera Bradley is headquartered in Roanoke, Indiana, United States.

How many employees does Vera Bradley have?

Vera Bradley has about 1,432 employees.

What is the latest news on Vera Bradley?

On Jul 24, 2026, SEC 8-K (5.02): On July 24, 2026, Vera Bradley, Inc. entered into Executive Severance Plan Agreements with Martin Layding, the Company's Chief Operating and Financial Officer, and Melinda Paraie, the Chief Brand Officer. These agreements outline severance benefits if their employment is terminated u

Is Vera Bradley a public company?

Yes. Vera Bradley is publicly traded under the ticker VRA.

Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy

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