TruGolf Holdings
Plantation, Florida, United States · Artificial Intelligence, Gaming, information technology & services
TruGolf Holdings, Inc. is a company that sells and distributes golf simulator software and hardware, with a focus on providing an immersive golf experience. The company is known for its industry-leading E6 Apex software and cutting-edge golf products beyond consumers’ expectations.
Key facts
- Headquarters
- Plantation, Florida, United States
- Employees
- 71
- Industries
- Artificial Intelligence, Gaming, information technology & services
- Status
- Public (TRUG)
- Website
- trugolf.com
- Company page
Recent activity at TruGolf Holdings
- : SEC 8-K (5.02): TruGolf Holdings, Inc. filed an amendment to its Initial Form 8-K to report that David Hackett has been assigned to both the Audit Committee and Compensation Committee as of October 22, 2026. This follows his initial appointment to the Board of Directors, effective October 8, 2025. The Audit Committee now includes David Hackett, AJ Redmer, and Riley Russell, while the Compensation Committee also includes these members. This change is significant as it reshapes the committee's composition leading to potential impacts on governance and oversight processes.
- : TruGolf Holdings names Natalie Hirsch CFO and COO
- : SEC 8-K (1.01): On October 8, 2026, TruGolf Holdings, Inc. completed a significant acquisition by merging with Polymath Research Inc. under the terms of an Acquisition Agreement originally made on August 17, 2026. The amalgamation of Polymath and its wholly owned subsidiary, 18141991 Canada Inc., created a single entity, referred to as Amalco, thereby dissolving the original entities. This transaction signifies an important strategic move for TruGolf, expanding its capabilities in the research sector, although specific financial details regarding the transaction's valuation and future implications were not disclosed in this report.
- : SEC 8-K (8.01):
- : TruGolf Appoints Brenner Adams as Interim Chief Executive Officer
- : SEC 8-K (1.01): On September 22, 2026, TruGolf Holdings, Inc. entered into a Separation and Settlement Agreement with Christopher Jones, TruGolf, Inc., TruGolf Links Franchising, LLC, and the Audree Redd Jones Trust. As part of this agreement, the Company will pay Mr. Jones a severance payment of $100,000, minus required taxes and withholdings, which is to be disbursed in a single lump sum within 30 days of the Effective Date. Additionally, the Company will cover Mr. Jones's monthly COBRA premiums for health insurance for him and his eligible dependents for a period of up to 12 months. This agreement marks a significant financial commitment by the Company to ensure a smooth transition following Mr. Jones's departure.
- : SEC 8-K (1.01): On September 8, 2026, TruGolf Holdings, Inc. entered into an amendment to a previously disclosed Acquisition Agreement signed on August 17, 2026, with 18141991 Canada Inc. (a wholly owned subsidiary) and Polymath Research Inc. The Amendment fixed the number of Series C convertible preferred stock shares to be issued, addressing terms such as the stated value of $1,000 per share and a conversion price of $3.94 per share. Polymath shareholders will receive shares representing 19.9% of the Company’s Class A common stock and additional Series C preferred shares following the completion of the transaction, which will amalgamate the entities under the Canada Business Corporations Act. Approval from shareholders and Nasdaq is required for the automatic conversion of the Series C preferred stock into Class A common stock, indicating significant strategic implications for the Company's capital structure.
- : TruGolf Holdings Enters MOU with Tru Golf Canada Inc. for Distribution Partnership
- : SEC 8-K (1.01): On August 25, 2026, TruGolf Holdings, Inc. entered into a Memorandum of Understanding (MOU) with Tru Golf Canada Inc., designating them as the exclusive master distributor and strategic platform partner. The MOU is legally binding and outlines the framework for the parties to negotiate a definitive long-form agreement within 45 days, with the MOU set to terminate after 180 days if no agreement is reached. This partnership is significant as it positions the Company to enhance its market presence in Canada, leveraging the Distributor's capabilities for marketing, selling, and installation in the designated Territory.
- : SEC 8-K (7.01): On August 24, 2026, TruGolf Holdings, Inc. posted a corporate presentation on its website, utilizing the content set forth in Exhibit 99.1. This presentation is significant as it provides key updates and insights for investors about the company's recent activities and strategic direction. The information is furnished under Item 7.01 of Form 8-K and is not intended to be filed under the Exchange Act unless specifically identified. The investor presentation is a typical disclosure meant to keep shareholders informed and engaged.
Leadership
- Natalie Hirsch, CFO and COO
- Tom Kishchuk, Chief Technology Officer
- Rob Norris, Chief Executive Officer
- Goldenberg, Principal
- Brenner Adams, Chief Executive Officer
- Doug Bybee, Chief Revenue Officer
- Lindsay Jones, Chief Financial Officer
- Brandon Campos, Technical Art Lead
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TruGolf Holdings in the news
- TruGolf Holdings (TRUG) Announces First TruGolf Range Installation Featuring AI Coach - Yahoo Finance (Oct 01, 2026)
- TruGolf Holdings (NASDAQ: TRUG) Provides Update on Polymath Acquisition, Corporate Developments - USA Today (Sep 29, 2026)
- TruGolf’s E6 Course Library Surpasses 15,000 Courses as On-Demand Platform Scales Across 19 Launch Monitors - Yahoo Finance (Oct 22, 2026)
- TruGolf Links Signs Lease for Third Location on Long Island, New York - GlobeNewswire (Jun 04, 2026)
- TruGolf Holdings (NASDAQ: TRUG) Completes Acquisition of Polymath Research, Expanding into Institutional Asset Tokenization - USA Today (Oct 14, 2026)
- TruGolf Holdings (TRUG) to Present at ThinkEquity Conference - NewMediaWire (Sep 29, 2026)
- TruGolf Holdings, Inc. (TRUG) Company Information - Simply Wall St (Feb 23, 2024)
- TruGolf Holdings, Inc. (TRUG) company profile and facts - Yahoo Finance UK (Jun 20, 2024)
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About TruGolf Holdings: questions and answers
What does TruGolf Holdings do?
TruGolf Holdings, Inc. is a company that sells and distributes golf simulator software and hardware, with a focus on providing an immersive golf experience. The company is known for its industry-leading E6 Apex software and cutting-edge golf products beyond consumers’ expectations.
Where is TruGolf Holdings headquartered?
TruGolf Holdings is headquartered in Plantation, Florida, United States.
How many employees does TruGolf Holdings have?
TruGolf Holdings has about 71 employees.
Who leads TruGolf Holdings?
Rob Norris is a Chief Executive Officer at TruGolf Holdings.
What is the latest news on TruGolf Holdings?
On Oct 28, 2026, SEC 8-K (5.02): TruGolf Holdings, Inc. filed an amendment to its Initial Form 8-K to report that David Hackett has been assigned to both the Audit Committee and Compensation Committee as of October 22, 2026. This follows his initial appointment to the Board of Directors, effective October 8, 2025. T
Is TruGolf Holdings a public company?
Yes. TruGolf Holdings is publicly traded under the ticker TRUG.
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy