Safewill
Australia · Commercial Real Estate, Real Estate, Real Estate Investment
Safewill is Australia's leading end of life platform. Since being founded in 2019, Safewill has helped hundreds of thousands of Australians to create digital estate plans that cover all the legal, administrative and emotional aspects of end of life. At Safewill, we're on a mission to build the products that change how Australians plan for, and navigate, end of life. Because Wills were meant fo
Key facts
- Headquarters
- Australia
- Employees
- 44
- Industries
- Commercial Real Estate, Real Estate, Real Estate Investment
- Status
- Private
- Website
- safewill.com
- Company page
Recent activity at Safewill
Safewill funding history
| Date | Round | Amount |
|---|---|---|
| Nov 2024 | Series B | $12.6M |
Leadership
- Adam Lubofsky, Founder
- Mark Kinchin, Chief Financial Officer
- Nicholas Maddalena, Senior Software Engineer
- Julien Evano, Chief Technology Officer
- Peter Tully, Head of Business Development
- Jayden Gardner, Creative Lead
Verified email and direct lines for Safewill’s decision-makers are on Fundz. See plans — or book a 15-minute walkthrough.
Safewill in the news
- Death tech a safe bet as investors see value in digitising last requests - AFR (Nov 25, 2024)
- How Safe Will You Feel Traveling In Israel? - Forbes (Jul 23, 2025)
- Safewill giveaway: $1m worth of free wills on offer to help stop loved ones being left with mess - Nine.com.au (Mar 21, 2024)
- With more protests in Durban, how safe will it be for sports fans this weekend? - TimesLIVE (Oct 09, 2026)
Companies similar to Safewill
- EastBanc · Commercial Real Estate, Real Estate, Real Estate Investment
- TKM Kinnisvara AS · Commercial Real Estate, Real Estate, Real Estate Investment
- Institutional Real Estate · Commercial Real Estate, Real Estate, Real Estate Investment
- Aarize Group · Commercial Real Estate, Real Estate, Real Estate Investment
- PEBB Enterprises · Commercial Real Estate, Real Estate, Real Estate Investment
About Safewill: questions and answers
What does Safewill do?
Safewill is Australia's leading end of life platform. Since being founded in 2019, Safewill has helped hundreds of thousands of Australians to create digital estate plans that cover all the legal, administrative and emotional aspects of end of life. At Safewill, we're on a mission to build the products that change how Australians plan for, and navigate, end of life. Because Wills were meant fo
Where is Safewill headquartered?
Safewill is headquartered in Australia.
How many employees does Safewill have?
Safewill has about 44 employees.
Has Safewill raised funding?
Yes. Fundz has recorded 1 funding event for Safewill. The most recent, Series B of $12.6M, was in Nov 2024.
Who leads Safewill?
Adam Lubofsky is a Founder at Safewill.
What is the latest news on Safewill?
On Nov 25, 2024, Safewill raised AUD 17M in a Series B funding round co-led by Reinventure and King River Capital to expand its digital estate planning platform across Australia.
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy