Fundz
Fundz
Benefits Intelligence/Broker Directory/Michigan

The Lead Agency LLC

Norton Shores, MI

The Lead Agency LLC of Norton Shores, MI is the broker of record on 16 Form 5500 Schedule A filings covering 9 employer benefit plans, with $176,363 in reported broker commissions (plan year 2025).

Employer clients
9
distinct plan sponsors
Schedule A filings
16
States served
1
Reported commissions
$176,363
plan year 2025
Reported fees
$3,059

Quick answer

The Lead Agency LLC (Norton Shores, MI) is the broker of record for 9 employer benefit plan sponsors on 16 Form 5500 Schedule A filings, plan year 2025.

How many employer clients does The Lead Agency LLC have?
The Lead Agency LLC is named as broker on Form 5500 Schedule A filings for 9 distinct plan sponsors.
Who are The Lead Agency LLC's largest employer clients?
By plan participants, the largest include Grand Traverse Resort And Spa (295 participants), Hometown Pharmacy (289 participants) and Muskegon Surgical Associates, P.C. (186 participants).
How much does The Lead Agency LLC earn in commissions?
Insurers reported $176,363 in broker commissions and $3,059 in fees paid to The Lead Agency LLC for plan year 2025, per Schedule A Part 1.
Where is The Lead Agency LLC located?
The Lead Agency LLC is based in Norton Shores, MI.

Source: Fundz verified event record.

Employer clients

Plan sponsors naming The Lead Agency LLC on a Form 5500 Schedule A, largest first. Sponsor name, state, participant count and plan year end come directly from the filing.

EmployerStateParticipantsPlan year end
Grand Traverse Resort And SpaMI2952025-12-31
Hometown PharmacyMI2892025-12-31
Muskegon Surgical Associates, P.C.MI1862025-12-31
6 more employer clients are on this firm's record, with the month each plan comes up again. See the full client list

Sell through benefits brokers? Let us show you around.

Reach the brokers who place employer plans in their state, and the employers growing there. In 20 minutes we will walk you through the broker directory and the employer signals behind it, using your market.

Book a 20-minute walkthrough

Know who holds the account, and when it renews.

Every US employer benefit plan with its broker of record, reported commissions, participant count and renewal month, read from the most recent Form 5500 Schedule A and joined to funding rounds, executive hires and layoff notices.

Get Strategic →Start nowBook a 15-min walkthrough

Other benefits brokers in Michigan

  • Acrisure LLC: 916 employer clients, $51,420,852 reported commissions (Grand Rapids)
  • C2 Centric LLC: 304 employer clients, $380,340 reported commissions (Grand Rapids)
  • Acrisure Of California LLC: 264 employer clients, $24,730,520 reported commissions (Grand Rapids)
  • Acrisure Partners West Coast: 152 employer clients, $5,161,103 reported commissions (Grand Rapids)
  • Marsh And Mclennan Agcy LLC: 138 employer clients, $2,798,058 reported commissions (Troy)
  • Kapnick & Company, Inc.: 107 employer clients, $6,154,247 reported commissions (Adrian)
  • Rebecca A Mclaughlan: 113 employer clients, $8,428,653 reported commissions (Troy)
  • Advantage Benefits Group, Inc.: 76 employer clients, $3,094,981 reported commissions (Grand Rapids)

All brokers in Michigan →

Form 5500 Schedule A Part 1 (broker of record), 2024 to 2025 plan years. Source: U.S. Department of Labor EFAST2. Commission and fee figures are as reported by the plan's insurer on Schedule A Part 1 and are not adjusted.