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Benefits Intelligence/Broker Directory/Wisconsin

J A Counter & Associates

New Richmond, WI

J A Counter & Associates of New Richmond, WI is the broker of record on 28 Form 5500 Schedule A filings covering 20 employer benefit plans across 2 states, with $474,919 in reported broker commissions (plan year 2025).

Employer clients
20
distinct plan sponsors
Schedule A filings
28
States served
2
Reported commissions
$474,919
plan year 2025
Reported fees
$196,644

Quick answer

J A Counter & Associates (New Richmond, WI) is the broker of record for 20 employer benefit plan sponsors on 28 Form 5500 Schedule A filings, plan year 2025.

How many employer clients does J A Counter & Associates have?
J A Counter & Associates is named as broker on Form 5500 Schedule A filings for 20 distinct plan sponsors in 2 states.
Who are J A Counter & Associates's largest employer clients?
By plan participants, the largest include Oakleaf Clinics, Inc. (390 participants), Nolato Contour, Inc. (305 participants) and T&W Supermarket Inc (289 participants).
How much does J A Counter & Associates earn in commissions?
Insurers reported $474,919 in broker commissions and $196,644 in fees paid to J A Counter & Associates for plan year 2025, per Schedule A Part 1.
Where is J A Counter & Associates located?
J A Counter & Associates is based in New Richmond, WI and has employer clients in 2 states.
How does J A Counter & Associates rank among benefits brokers in Wisconsin?
J A Counter & Associates ranks #27 by employer clients among the 50 most active benefits brokers based in Wisconsin.

Source: Fundz verified event record.

Employer clients

Plan sponsors naming J A Counter & Associates on a Form 5500 Schedule A, largest first. Sponsor name, state, participant count and plan year end come directly from the filing.

EmployerStateParticipantsPlan year end
Oakleaf Clinics, Inc.WI3902025-12-31
Nolato Contour, Inc.WI3052025-12-31
T&W Supermarket IncWI2892025-12-31
17 more employer clients are on this firm's record, with the month each plan comes up again. See the full client list

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Form 5500 Schedule A Part 1 (broker of record), 2024 to 2025 plan years. Source: U.S. Department of Labor EFAST2. Commission and fee figures are as reported by the plan's insurer on Schedule A Part 1 and are not adjusted.