Zefr Acquires Israeli Ai Firm Adverif.Ai, Bolstering Technology-Led Approach To Identifying And Defunding Misinformation
Zefr Acquires Israeli Ai Firm Adverif.Ai, Bolstering Technology-Led Approach To Identifying And Defunding Misinformation
07/20/22, 10:51 AM
Location
venice
Zefr, the global leader in brand suitability across walled gardens, announced today the acquisition of Adverif.ai, an Israeli-based AI company focused on identifying and defunding misinformation at scale. Adverif.ai's AI-driven approach to misinformation is based on the world's first fact-checking engine, which applies custom integrations with over 50 fact-checking organizations around the world to train dynamic machine learning algorithms to identify, label, and measure misinformation at rapid speed.