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Yellow Wood Partners Completes Acquisition Of Suave North American Beauty And Personal Care Brands From Unilever

May 09, 2023•over 2 years ago

Acquiring Company

Yellow Wood Partners

Acquired Company

Personal Care

E Commerce

Description

Yellow Wood Partners LLC ("Yellow Wood"), a Boston-based private equity firm focused on investing in consumer brands and companies, has completed the previously announced acquisition of the beauty and personal care brand, Suave, in North America from Unilever (NYSE: UL).

Company Information

Company

Yellow Wood Partners

About

Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry in the middle market. The firm seeks to acquire branded consumer products that sell into a variety of consumer channels, including mass, drug, food, specialty, value, club and e-commerce. Yellow Wood's Consumer Operating DNA investment and operating strategy is based on utilizing the firm's functional operating resources to help maximize brand performance by driving organic growth and increasing operating efficiencies while acquiring additional brands into a limited number of platform companies in its concentrated investment portfolio. For more information, please visit www.yellowwoodpartners.com. Contact:Chris TofalliChris Tofalli Public Relations, LLC chris@tofallipr.com914-834-4334 SOURCE Yellow Wood Partners

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed