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Stone Goff Partners Portfolio Company Walker Sands Acquires B2B Demand Generation Agency Komarketing

Jan 25, 2023•almost 3 years ago

Acquiring Company

Walker Sands

Acquired Company

Demand Generation Agency

ChicagoMarketingAdvertising

Description

Stone Goff Partners (“SGP”) today announced the acquisition of KoMarketing, a B2B demand generation firm, by SGP portfolio company Walker Sands, a full-service marketing agency focused on accelerating the growth of B2B brands.

Company Information

Company

Walker Sands

Location

Chicago, Illinois, United States

About

Walker Sands is an integrated B2B growth services agency with expertise in strategy, data, content, creative, strategic communications and digital marketing. The agency’s Outcome-based Marketing approach helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed