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Vendasta Acquires Search, Display & Social Advertising Technology Leader Matchcraft

Jan 11, 2022•almost 4 years ago

Acquiring Company

Vendasta

Acquired Company

MatchCraft

SaskatoonSoftwareSales And MarketingCommerce And ShoppingMedia And EntertainmentAdvertising

Description

Vendasta today announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale.

Company Information

Company

Vendasta

Location

Saskatoon, Saskatchewan, Canada

About

Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed