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Unbounce Acquires U.S. Based Marketing Analytics Platform, Leadsrx

Jan 12, 2022•almost 4 years ago

Acquiring Company

Unbounce

Acquired Company

LeadsRx

Data And AnalyticsSales And MarketingInformation TechnologySoftware

Description

Unbounce, the leading conversion intelligence platform, today announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI. This acquisition positions Unbounce to be able to bring the power of marketing attribution to its small and midsize business customers.

Company Information

Company

Unbounce

About

Unbounce is a Conversion Intelligence platform for small and midsize businesses that pairs a marketer’s own know-how and expertise with machine learning to effortlessly increase sales and conversions. From pre-optimized landing pages to compelling copy creation, to campaign optimization with the flip of a switch, Unbounce is helping marketers grow smarter and faster. Founded in Vancouver, BC, Unbounce is a people-first business, one of Canada’s most admired corporate cultures and has powered over 1.5 billion conversions worldwide. Connect with Unbounce’s growing community of marketers at Unbounce.com and @Unbounce.Media ContactSarah Gooding, Unbouncesarah.gooding@unbounce.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2f777ec0-3c45-4186-9f90-8d71fcb2d391

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed