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Twig Group Acquires Mobi Market To Strengthen Its Circular Payments Proposition

Apr 29, 2022over 3 years ago

Acquiring Company

Twig

Acquired Company

Mobi Market

LondonFinancial ServicesMobileSoftware

Description

Twig Group, a London based fintech, announces the acquisition of Mobi Market, a premier UK based mobile phone recommerce player, in a deal worth over $10m.

Company Information

Company

Twig

Location

London, England, United Kingdom

About

twig is a bioengineering company using AI to create sustainable ingredients that don’t cost the earth. We’re on a mission to drive a global transition away from unsustainably resourced ingredients to bio-fermented ingredients in a way that benefits everyone – people, producers, and the planet. We’re using AI to radically improve the speed and efficacy of lab-based bioengineering, creating affordable, scalable, and dependable ingredients that producers can use in the everyday items the world relies on – without compromise. We like to call this ‘bioengineering better’. A game-changing, AI-defined approach to bioengineering in which the tech drives the direction of the science. This means no gut instincts, preconceptions, or the pressure to meet short-term service contracts - which have plagued the bioengineering industry for decades - just rapid, incisive data analysis to signpost the best answers to some of the planet’s most pressing sustainability problems.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed