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Triplelift Acquires 1Plusx To Bring First-Party Data To Publishers &Amp; Advertisers

Mar 21, 2022•over 3 years ago

Acquiring Company

TripleLift

Acquired Company

1plusX

New York

Description

TripleLift, the advertising technology company reinventing ad placement at the intersection of creative, media and data, today announced the acquisition of 1plusX, an award-winning first-party data activation platform. 1plusX has unique technology to help both publishers and advertisers address their audiences with privacy-centric solutions.

Company Information

Company

TripleLift

Location

New York, New York, United States

About

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed