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Trafilea Group Acquires The Bodcon

Dec 02, 2022•almost 3 years ago

Acquiring Company

Trafilea Group

Acquired Company

The BodCon

RetailFashionE Commerce

Description

Trafilea, the e-Commerce group that builds and expands transformative brands online and the parent company of size-inclusive shapewear and intimates brands Shapermint and Truekind, signed an agreement to acquire The BodCon, the first and only annual virtual conference focused on body confidence and the movement towards radical self-acceptance, and its corresponding BodPod podcast. Financial terms of the transaction were not disclosed.

Company Information

Company

Trafilea Group

Location

Broadway

About

Trafilea Tech E-Commerce Group builds direct-to-consumer global brands, all powered by meaningful purposes. Trafilea is a US leader of the DTC intimates & apparel digital transformation as evidenced by its flagship brand, Shapermint. Trafilea has built an advanced data, technology, marketing, and global operational platform to build and scale direct-to-consumer brands for women in multi-billion dollar industries. The company currently serves over 10 million customers and over 50 million women, mainly in the US. It is expanding internationally and is focused on developed tier-1 markets, leveraging data and technology. SOURCE Trafilea

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed