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Trafilea Group Acquires The Bodcon

Trafilea Group Acquires The Bodcon

12/02/22, 2:28 PM
Industry
retail
fashion
e commerce
Trafilea, the e-Commerce group that builds and expands transformative brands online and the parent company of size-inclusive shapewear and intimates brands Shapermint and Truekind, signed an agreement to acquire The BodCon, the first and only annual virtual conference focused on body confidence and the movement towards radical self-acceptance, and its corresponding BodPod podcast. Financial terms of the transaction were not disclosed.

Company Info

Company
Trafilea Group
Company info
Trafilea Tech E-Commerce Group builds direct-to-consumer global brands, all powered by meaningful purposes. Trafilea is a US leader of the DTC intimates & apparel digital transformation as evidenced by its flagship brand, Shapermint. Trafilea has built an advanced data, technology, marketing, and global operational platform to build and scale direct-to-consumer brands for women in multi-billion dollar industries. The company currently serves over 10 million customers and over 50 million women, mainly in the US. It is expanding internationally and is focused on developed tier-1 markets, leveraging data and technology. SOURCE Trafilea