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Thesoul Publishing Acquires Majority Stake In Underscore Talent

Dec 06, 2022•about 3 years ago

Acquiring Company

TheSoul Publishing

Acquired Company

Talent

MontrealSoftware

Description

TheSoul Publishing, the largest short-form digital content publisher in the world, acquires a majority stake in Underscore Talent, the leading next-generation management firm within the creator economy. The deal was announced jointly by TheSoul Publishing CEO Arthur Mamedov and Underscore Talent Co-CEOs Reza Izad and Dan Weinstein.

Company Information

Company

TheSoul Publishing

About

TheSoul Publishing is one of the largest media publishers in the world. TheSoul Publishing channels include channels, 5-Minute Crafts, Bright Side, 7-Second Riddles, 123 Go!, Avocado Couple, Frankenfood, Slick Slime Sam and Doodland.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed