The Brandon Agency Acquires Search Marketing Specialty Agency Eight Oh Two
Feb 22, 2022•almost 4 years ago
Acquiring Company
The Brandon Agency
Acquired Company
The Brandon Agency
Description
The Brandon Agency (TBA) today announces that via its holding company, TBA Worldwide, it has acquired one of the leading search and performance firms, Eight Oh Two Marketing.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed