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The Brandon Agency Acquires Search Marketing Specialty Agency Eight Oh Two

Feb 22, 2022almost 4 years ago

Acquiring Company

The Brandon Agency

Acquired Company

The Brandon Agency

Description

The Brandon Agency (TBA) today announces that via its holding company, TBA Worldwide, it has acquired one of the leading search and performance firms, Eight Oh Two Marketing.

Company Information

Company

The Brandon Agency

About

The Brandon Agency is a data-driven, digitally-centric, integrated marketing agency. By turning data into weapons, the agency delivers on its mission to execute revolutionary business-building ideas that help its clients grow. As one of only 24 certified and accredited brand strategist agencies in the United States, The Brandon Agency is composed of smart, business-minded, results-obsessed experts who develop creative marketing solutions that achieve everyday business goals and overcome challenges. The Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, offering deep expertise in the B2B, healthcare, financial services, telecom, outdoor lifestyle, lifestyle apparel, travel & tourism, consumer packaged goods, real estate, utilities and health & fitness categories. Consistently recognized as one of the Best Places to Work, the Agency operates virtually and via home offices in Charleston, S.C.; Charlotte, N.C.; Myrtle Beach, S.C.; Orlando, Fla.; and Sofia, Bulgaria. Learn more at https://www.thebrandonagency.com/.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed