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The Bluebird Group, An H.I.G. Capital Portfolio Company, Completes Acquisition Of 479 Sales & Marketing

May 05, 2022•over 3 years ago

Acquiring Company

The Bluebird Group

Acquired Company

479 Sales & Marketing

Professional ServicesSales And Marketing

Description

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $48 billion of equity capital under management, is pleased to announce that its portfolio company, The Bluebird Group (“Bluebird”), has acquired 479 Sales & Marketing, LLC (“479”), a Bentonville, Arkansas-based, full-service retail services consulting firm.

Company Information

Company

The Bluebird Group

About

The Bluebird Group is a retail services and consulting firm serving some of the world’s most innovative and beloved brands. Headquartered in Minneapolis, MN, Bluebird provides strategic planning, operations consulting, account management, digital optimization, and data analytics necessary for brands to execute and to optimize sales.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed