Talkwalker Acquires Discover.Ai To Boost Its Professional Services

Oct 26, 2021•almost 4 years ago

Acquiring Company

Talkwalker

Acquired Company

discover.ai

Luxembourg CitySoftware

Description

Talkwalker, a leading consumer intelligence company, announced today that it has acquired discover.ai, an agile consumer and cultural insight platform. This continues Talkwalker's consolidation within the industry, to enable more brands to benefit from actionable consumer intelligence and drive business impact.

Company Information

Company

Talkwalker

Location

Luxembourg City, Luxembourg, Luxembourg

About

Talkwalker is the #1 Consumer Intelligence Acceleration platform for brands to drive business impact. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, the platform combines a multitude of internal and external data sources with AI powered by Blue SilkTM technology, for the most expansive view of consumers. Talkwalker Activate professional services team can augment, accelerate, or fully service brands' insights needs to increase their ROI from the Talkwalker platform. With offices around the globe, Talkwalker helps over 2,500 brands to maximize profits with actionable consumer intelligence.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed