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Strava Acquires Outdoor Adventure Platform, Fatmap

Jan 24, 2023over 2 years ago

Acquiring Company

Strava

Acquired Company

FATMAP

San FranciscoSoftware

Description

Strava, the subscription platform at the center of connected fitness, announced the acquisition of FATMAP, a mobile app for discovering, planning, navigating and memorializing outdoor adventures. The acquisition will give Strava subscribers access to the full FATMAP offering.

Company Information

Company

Strava

Location

San Francisco, California, United States

About

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed