Stackcommerce Acquires The Fascination, Adding Scale To The Thoughtful Alternative To Amazon
Apr 28, 2022•over 3 years ago
Acquiring Company
StackCommerce
Acquired Company
Fascination, LLC
Description
StackCommerce, the leading commerce and content platform for digital publishers, announced today that it has acquired The Fascination, the fast-growing discovery and commerce marketplace for direct-to-consumer (DTC) brands. The move follows last year’s acquisition of BrandCycle, the premium affiliate marketing and influencer network, furthering the company’s mission to build an all-in-one commerce solution for content creators of all sizes. This latest acquisition adds unique, premium DTC brands to existing shops and affiliate offerings for publishers, a big step toward Stack's mission.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed