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Sovrn Holdings, Inc. Acquires Proper Media To Expand Solutions For Publishers

Jul 15, 2021•about 4 years ago

Acquiring Company

Sovrn

Acquired Company

Key Media

Boulder

Description

Sovrn Holdings, Inc., a publisher-focused technology company, today announced the acquisition of San Diego-based Proper Media. Proper Media combines industry-leading advertising technology with personalized managed services. The result is high-yielding advertising with insightful unified reporting that boosts revenue and lowers costs. This acquisition extends Sovrn's products and services and helps publishers make more money, more profitably.

Company Information

Company

Sovrn

Location

Boulder, Colorado, United States

About

Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in San Francisco, New York, and London. With thousands of customers deploying one or more products across 40,000 websites, Sovrn reaches nearly 500 million active consumers across more than 3.5 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating advertising fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't. For more information, please visit https://www.sovrn.com.

Company News

(8 articles)

Wed, 10 Sep 2025 17:12:00 GMT

SOVRN PARTNERS WITH DAPPIER TO UNLOCK CONVERSATIONAL AI ADVERTISING FOR PUBLISHERS AND MARKETERS - PR Newswire

Mon, 04 Aug 2025 07:00:00 GMT

SOVRN LAUNCHES SOVRN FOR CREATORS, MAKING IT EASIER FOR CREATORS TO START EARNING FROM DAY ONE - PR Newswire

Tue, 15 Apr 2025 07:00:00 GMT

SOVRN LAUNCHES COMMERCE AUDIENCES, ALLOWING ADVERTISERS TO REACH IN-MARKET SHOPPERS ACROSS ITS PREMIUM EXCHANGE AND BEYOND - PR Newswire

Tue, 13 May 2025 07:00:00 GMT

SOVRN INTRODUCES SIGNAL VITALS, A UNIQUE PROGRAMMATIC AND INVENTORY HEALTH DASHBOARD FOR PUBLISHER AD INVENTORY OPTIMIZATION - PR Newswire

Mon, 14 Oct 2024 07:00:00 GMT

SOVRN GIVES PUBLISHERS CONTROL OF THEIR AD STACK WITH NEW SOFTWARE DESIGNED TO MAXIMIZE REVENUE - PR Newswire

Wed, 19 Jan 2022 08:00:00 GMT

IAB Europe can't audit what 1000+ companies that use its TCF system do with our personal data - Irish Council for Civil Liberties

Sun, 10 Jan 2021 08:00:00 GMT

Cookies - theFashionSpot

Wed, 17 Sep 2014 22:17:41 GMT

Cookie Policy - fastonetwo.com

FundzWatch™ Score

High M&A Activity

Related People

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed