logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Simplicity Acquires Optima Financial & Insurance Services And Welcomes Jon Salomon And Greg Olson As Partners

Mar 08, 2022•almost 4 years ago

Acquiring Company

Simplicity Group

Acquired Company

Optima Financial and Insurance Services

SoftwareEducation

Description

The Simplicity Group ("Simplicity"), one of the nation's leading financial products distribution businesses, today announced the acquisition of San Rafael, CA-based Optima Financial & Insurance Services. The financial services firm, with a focus on Life and Annuity products, is the 33rd company to join Simplicity.

Company Information

Company

Simplicity Group

About

The Simplicity Group is one of the nation's largest and fastest-growing financial product distribution companies, which has had 26 distribution businesses join its partnership. Each of Simplicity's operating businesses is directed by its local management team and benefits from access to Simplicity's group resources. Through partnership with top distribution organizations and technology companies, Simplicity seeks to provide compelling business solutions that will attract the industry's best leadership, talent, advisors, agents, and future partners. Simplicity supports independent financial advisors and agents across the country with investment, annuity, and life insurance solutions with a focus on client education, consumer value and partnership. For more information about Simplicity, please visit: www.simplicitygroup.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed