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Silverpush Acquires Vidgyor To Fuel Its Ctv Capabilities

Jul 11, 2023•over 2 years ago

Acquiring Company

Silverpush

Acquired Company

Vidgyor

SingaporeAdvertisingArtificial IntelligenceMarketing

Description

Silverpush, a global contextual advertising leader, has announced the acquisition of Vidgyor, a media technology company that offers solutions for monetization on digital to broadcasters & video content creators. This strategic acquisition will strengthen Silverpush's technology offerings for publishers and expand its contextual capabilities into CTV for brands.

Company Information

Company

Silverpush

Location

The Octagon

Singapore

About

Silverpush is an advertising technology firm providing AI-Powered contextual solutions. The goal is to help brands and agencies target relevant audiences without meddling with their privacy. The company has worked with Ford, Nestle, Coca-Cola, Samsung, etc. Silverpush operates in 10+ countries across South East Asia, the Middle East, Africa, the USA, the UK, and India. LinkedIn | Facebook | Instagram SOURCE Silverpush

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed