Seven Star Digital Acquires Moneta Communications, A Uk Betting Media Leader
Oct 13, 2022•about 3 years ago
Acquiring Company
Seven Star Digital
Acquired Company
Moneta Communications
Description
Seven Star Digital, as part of OneTwenty, is a leading provider of marketing services for the regulated global online gambling industry. Today the business announced it has acquired Moneta Communications Limited, a pure-play performance marketing business focused on publishing sports betting content for the UK, Irish and North American markets.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed