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Sendinblue Acquires Three Companies For $47 Million To Expand E-Commerce Offerings For Smbs

Sep 21, 2021•about 4 years ago

Acquiring Company

Sendinblue

Acquired Company

Three Companies

Sales And MarketingInformation TechnologySoftware

Description

Sendinblue, the leading all-in-one digital marketing platform, today announced its acquisition of three e-commerce marketing companies for more than $47 million: Chatra, Metrilo, and Shopify’s top application for push notifications, PushOwl. The move comes 11 months following its $160 million Series B funding round to drive product expansion and increase growth in the North American market.

Company Information

Company

Sendinblue

About

Sendinblue is the only all-in-one digital marketing platform empowering B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation. Unlike other marketing solutions built for enterprise-level budgets and expertise, Sendinblue tailors its all-in-one suite to suit the marketing needs of growing SMBs in tough markets. Sendinblue was founded in 2012 by Armand Thiberge with a mission to make the most effective marketing channels accessible to all businesses. Headquartered in Paris with offices in Seattle, Berlin, Noida, and Toronto, Sendinblue supports more than 300,000 active users across 160 countries.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed