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Salesfloor Acquires Conversational Commerce Leader Automat

Jan 13, 2022•almost 4 years ago

Acquiring Company

Salesfloor

Acquired Company

Skeena Resources

VancouverMobileSoftwareCommerce And ShoppingHardwareSports

Description

Salesfloor, the industry-leading Virtual Shopping and Clienteling mobile application, announced today its acquisition of Automat, a Montreal-based conversational artificial intelligence (AI) platform that powers guided shopping experiences, product recommendations and personalization for brands. Automat provides AI shopping capabilities for brands like L'Oréal, Harry Rosen, Colgate-Palmolive, Amika, SoundsTrue, and others. Omnichannel retail and eCommerce are two of the fastest evolving categories in today's economy. The addition of advanced AI to Salesfloor's feature mix makes Salesfloor the leader in the Virtual Shopping, Clienteling and Sales Automation for retailers in every B2C vertical.

Company Information

Company

Salesfloor

About

Salesfloor is an award-winning mobile platform designed to personalize customer experiences. Salesfloor provides clienteling and virtual shopping tools to engage with customers on any channel. With over 50,000 associates from leading retailers in apparel, beauty, jewelry and more, Salesfloor is modernizing the role of store associates. Retailers such as Saks Fifth Avenue, Holt Renfrew, Bloomingdale's, Ben Bridge Jeweler, Chico's and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates. For more information, visit www.salesfloor.net and follow Salesfloor on LinkedIn and Facebook.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed