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Rocketrez Acquires Communications Automation Technology Touropp Go! To Enhance Its Guest Experience Platform

Mar 02, 2023almost 3 years ago

Acquiring Company

RocketRez

Acquired Company

Communications Automation Technology

ManitobaTicketingE CommerceHospitalitySoftware

Description

RocketRez, a leading ticketing and business operations software platform powering mid-market tours and attractions, today announced the acquisition of TourOpp Go! – technology built to automate SMS communication between tourist attractions and ticket buyers.

Company Information

Company

RocketRez

Location

Manitoba, Canada

About

The firm has raised $3.0 billion in committed capital, has backed over 100 companies since inception, and has offices in New York, NY, San Francisco, CA, and Greenwich, CT. Beyond engineering and software development, this new investment will enable RocketRez to continue adding key leadership positions and expand its sales capabilities as it looks to new vertical markets and geographies. As tours and attractions transition from legacy technology toward digital maturity, RocketRez enables operators to leverage data from every touchpoint along the customer journey to enhance their on-site guest experience. RocketRez is an all-in-one ticketing and operations platform geared toward mid-market tours and attractions with revenues of $2 million to $200 million which includes functionality for online and on-site ticketing through ecommerce, Point-of-Sale and contactless kiosk channels, revenue management, business intelligence, customer management as well as retail and food and beverage sales.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed