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Realtruck, Inc. Acquires Go Rhino

Aug 22, 2023over 2 years ago

Acquiring Company

RealTruck

Acquired Company

Go Rhino

Ann ArborE CommerceAutomotiveFashion

Description

RealTruck, Inc., the premier manufacturer of functional aftermarket accessories and an online destination for truck, Jeep® and off-road enthusiasts, has acquired IDDEA (Industria Diseñadora De Autopartes, S.A. De C.V.), which goes to market under the well-known Go Rhino brand. Known for setting the industry standard, Go Rhino holds 40 issued and pending patents for the innovative premium products it develops and manufactures for truck, Jeep and SUV owners. The acquisition strengthens RealTruck's existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners, fender flares, vent visors and cargo management.

Company Information

Company

RealTruck

Location

Ann Arbor, Michigan, United States

About

RealTruck is the world's premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck's 5,000+ associates operate from 72 facilities across four continents. RealTruck's industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 880 patents and pending applications. The company's omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed