Realpage To Acquire G5, Leader In Real Estate Marketing Optimization

RealPage, Inc., a leading global provider of software and data analytics to the real estate industry, today announced that it has entered into a definitive agreement to acquire G5 Search Marketing, Inc. (“G5”), a leading pure-play provider of digital marketing, advertising and analytics solutions to the real estate sector. RealPage plans to combine G5’s industry-leading solutions with its end-to-end real estate platform, significantly accelerating RealPage’s vision for marketing optimization and ultimately a better renter experience for its customers. The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2021.