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Productsup Acquires World Of Content To Power Frictionless Commerce Experiences

Jun 21, 2022•over 3 years ago

Acquiring Company

Productsup

Acquired Company

World of Content

BerlinSustainabilityInformation TechnologyCommerce And ShoppingData And AnalyticsSoftwareInformation TechnologySoftwareMedia And Entertainment

Description

Productsup, the leading product-to-consumer (P2C) software company, today announced its acquisition of World of Content, a rapidly-emerging product experience management provider. By adding World of Content’s innovative product content syndication (PCS) capabilities, seamless vendor-retailer collaboration, and full GDSN support to its P2C platform, Productsup strengthens its position as the only global, scalable solution equipped to bring high-quality product information to consumers and power frictionless commerce experiences.

Company Information

Company

Productsup

Location

Berlin, Maryland, United States

About

Productsup helps brands, retailers, service providers, and marketplaces navigate commerce complexity. The Productsup Product-to-Consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all Product-to-Consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Productsup has grown to over 300 employees spread out across offices worldwide and works with over 1,000 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed